Peoplefluent®, a leading social human capital management technology company, today announced the appointment of Mike Lewis, published social marketing expert and proven high-growth technology executive, as Chief Marketing Officer.
With 20 years of experience in dynamic software industry segments and a strong track record in strategic program development, social marketing, demand generation, sales enablement and brand awareness, Mr. Lewis brings exceptionally relevant experience to Peoplefluent.
Mr. Lewis’ highly acclaimed book, Stand Out Social Marketing (published by McGraw Hill in November 2012), which offers case studies and insightful social media executive interviews to provide a set of strategies and tactics designed specifically to help brands rise above the existing noise on the social web, underscores his invaluable knowledge in an area of critical importance in the evolution of the HCM arena.
Mr. Lewis joins Peoplefluent from Awareness, Inc., where he served as VP, Marketing and Sales and helped define the new Social Media Management Software space. Prior to that, Mr. Lewis spent three years as vice president of Marketing for Salesnet SaaS-based software leader. Mr. Lewis led marketing at several early stage companies including StreamServe and interlinkONE driving their maturity into larger organizations. He has a B.A. from Stonehill College and an M.B.A. from Bentley College. Mr. Lewis served as president of the Business Marketing Association of Boston for an unprecedented 3-year term and served as marketing chairman of the Alumni Association and Board of Bentley College. In addition, The Online Marketing Institute recently named Mr. Lewis one of the Top 40 Digital Strategists of 2012.
Peoplefluent® is the leading provider of talent management software designed to support the entire workforce. We provide the mobile enablement, social collaboration, information visualization and domain expertise required to empower strategic decision making and true employee engagement. Our talent solutions enable organizations to unlock each individual’s potential by removing the boundaries that limit the performance and productivity of your workforce. With the most comprehensive talent suite in the industry including solutions for talent management, workforce compliance, contingent labor management, analytics and workforce planning, Peoplefluent offers a solution to optimize every step of the talent lifecycle.