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Monday, 31 August 2020 15:59

Vell Recruits Overstock Chief Digital Officer & CTO to MattressFirm Featured

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Sumit Goyal          

EVP, Product and Omni-Technology


Location: Houston, TX. Relocation from Salt Lake City, Utah

Chief Technology Officer (CTO), Internet Retail, Chief Digital Officer, Omni-Channel

PE-backed; Diversity

Sumit Goyal is Mattress Firm’s Executive Vice President of Product and Omni Technology. He is a technology visionary and creative leader who has experience building high performance engineering & product teams, and systems. He has an extensive background in leading business transformations using innovative technology and products to bring customers and businesses closer.

Prior to joining Mattress Firm, Sumit served as Chief Digital Officer at and led the digital group responsible for customer facing assets such as mobile websites and applications, and desktop website. While managing a department of upwards of 350 technology employees, he led the adoption of multiple award-winning technologies and experiences like Augmented Reality, real-time customer retargeting platforms and mobile apps. 

Under his leadership, his team was able to streamline customer experience through UX and product improvements which led to better engagement and conversion. Additionally, he set up a vision and execution plan to break out monoliths to micro and macro services, resulting in best in class partner and customer platforms. 

Sumit earned his BS in Computer Science from the National Institute of Technology Kurukshetra and is a member of the Berkeley Executive Leadership Program.


About Mattress Firm

Since 1986, Mattress Firm has made it easy to get a great night’s sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with more than 2,500 neighborhood stores, we strive to be America’s most trusted authority on sleep by placing our customer at the center of everything we do. Our experts help more than three million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Serta®, Simmons®, Tempur-Pedic®, tulo®, Sleepy’s® and Purple®. Committed to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, hosts three collection drives a year in communities nationwide to help foster children get better sleep so they can shape a better future. For more information, visit


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