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Friday, 17 July 2020 16:30

Vell Recruits Adtech SaaS Board Member in Halifax

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Chris Karl

Board Member

Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, appointed Chris Karl as Board Member.

Chris brings over twenty years of commercial and leadership experience in digital media sales, strategy, ad technology, data, and marketing to Affinio. Throughout his career, he has driven change and innovation into the marketplace in a wide variety of areas that have been sources for significant growth and maturation of the digital advertising ecosystem. He has been a vocal advocate for enabling publisher technology independence and transparency of markets, creating optimal pathways for data driven marketers. In 2014, Chris introduced the ad tech marketplace to Display Header Bidding via a supply side technology company as company’s Chief Strategy Officer and joined MediaMath as SVP of Enterprise Sales in 2012, a global DSP enabling self-directed marketers and agencies to leverage buyside technology for driving superior performance and ROI.

Chris also held business development roles at Yahoo!, MTV Networks, and Alloy Media, where he developed marketing solutions and custom products across all media types while working with marketers like Procter and Gamble, Kraft, Pepsi, IBM, Ford, GM, and Verizon.

Chris is a graduate of The University of New Hampshire and majored in Business Administration and Marketing.

About Affinio

Affinio is a marketing strategy platform that leverages the interest graph to understand today's consumers. Behind Affinio is an advanced, incredibly powerful, and award-winning technology that mines the billions of relational network connections that exist within any given social audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a cultural fingerprint for each user. Analyzing what people choose to follow extracts knowledge and cultural insights from your entire audience. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, and ultimately care most about. For more information, visit: http://www.affinio.com, or follow us on Twitter (@Affinio).

Read 171 times Last modified on Tuesday, 25 August 2020 17:50
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults, garage.ca, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

www.vell.com

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