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Tuesday, 08 June 2010 12:18

HP Following the Trend: A Continuous Round of Executive Turnovers Featured

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HP's Spring on the recruiting front could be summed up this way: stealing software stars and promoting software executives from within.

HP's latest moves also shine a spotlight on how the company views China, emerging markets, its consumer business and the increasingly-important marketing function. Let's review the moves:

  • A Cloud Battle: HP nabbed two senior executives from Microsoft and VMware. The motive was two-fold: to strengthen its software business and to beef up its executive ranks for the battle in the cloud. HP will go head to head with the triple threat that is the VMware-Cisco-EMC alliance.
  • Promoting from Within: HP promoted key software talent from within. Tom Hogan, 49, is now running sales, marketing and strategy for HP's $54 billion Enterprise business. His keen ability to turn around HP's $3 billion software business seemingly got the attention of the C-suite.
  • New Leadership in Asia: HP was busy in China this Spring. In the Asia Pacific, Piau Phang Foo, the former head of China, saw his responsibilities increase to head all of Asia. He replaces Doraisamy Balu, senior vice president and managing director, HP Asia Pacific and Japan (APJ), who is retiring from the company effective June 30, 2010.
  • EMEA Moves: HP also made some moves in the EMEA, promoting Francesco Serafini from Senior Vice President for EMEA to Executive Vice President running the Emerging Markets business. Jan Zadak from the Czek Republic replaces Serafini. Zadak has his roots at Compaq/Olivetti.
  • Marketing Motives: HP recruited David Shirk as the head of marketing for its Enterprise division. Shirk comes to HP from Siemens, with roots at Vignette, Novell and Oracle. HP also recruited Richard Gerstein, a classically trained marketing executive, to oversee its Consumer business. Gerstein is well-known for his service to Sears, but also held key leadership positions at Alberto-Culver Co. and, as well as a 13-year stint in various marketing roles at Proctor & Gamble.

HP's shake up is more than interesting. It demonstrates how the recruiting battle in the software industry is heating up. Poaching superstars from industry leaders and shuffling executives across wide geographic regions like the EMEA and Asia signals how HP is preparing for the next wave of growth-and the competition that comes along with it-as new technologies emerge. We'll keep our eye on what appears to be an emerging trend as it unfolds.

Read 4522 times Last modified on Friday, 18 September 2020 14:25
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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