Dora Vell

Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


Website URL:


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Sal Visca


> Location: Vancouver, BC, Canada to Philadelphia, PA
> Industry: SaaS; Fintech; Taxtech
> Other experience: CTO, Business Objects; SAP; CTO, Elastic Path; Board Member, Absolute Software (NASDAQ: ABST) cybersecurity
> Ownership: Public (NASDAQ: VERX)


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Odus (Boogie) Wittenburg


> Location: Austin, Texas and Winnipeg
> Industry: Digital Commerce Software
> Other experience: President, Q2ebanking
> Ownership: VC-backed

Thursday, 17 December 2020 15:01

Vell Recruits AWeber CMO, Jessica Snavely

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Jessica Snavely

Chief Marketing Officer

> Location: Chalfont, PA
> Industry: Martech SaaS
> Other experience: Partner, KnJ Books
> Ownership: Private - Founder-led

Wednesday, 02 December 2020 05:00

Vell Recruits Nayan Jadeja as VP of ENGg


Nayan Jadeja
VP, Engineering

> Location: Blue Bell, PA
> Industry: Mobile Mgt & Security SaaS
> Other experience: VP, Engineering JDA (i2)
> Ownership: PE-backed
> Diversity
> Tenure: 12 years – 2005-joined; 2008-promoted; 2013-2016 IBM
> Successful exit - Fiberlink was acquired by IBM in 2013 

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Jim Hendrickson

VP & GM, LogisticsSW

> Location: Ohio to CT
> Industry: Cloud SaaS Apps
> Other experience: Exec, Global B2B & Cloud, IBM | VP, Corporate Development, Sterling Commerce
> Ownership: Public (NYSE:PBI)

Wednesday, 02 December 2020 01:59

Vell Recruits VP, Marketing for VFA

VFA 300x127 transparentAmeeta Soni
VP, Marketing

> Location: Greater Boston Area, MA
> Industry: Asset Management Software SaaS
> Other experience: CEO, Aanza AutoID Group | VP, Product Marketing, ChannelWave SW
> Ownership: PE-backed
> Diversity: Woman

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Allen Carney
VP, Marketing

> Location: Greater Boston Area, MA
> Industry: Enterprise Software
> Other experience: VP, Marketing and Business Development, NMS Communications | VP, Applications Marketing, Lotus
> Ownership: Venture-backed

Wednesday, 02 December 2020 00:58

Vell Recruits Adam Brenner As SVP of Global Sales

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Adam Brenner
SVP, Global Sales

> Location: Dallas, TX to Vancouver, BC, Canada
> Industry: SaaS - Digital Commerce
> Other experience: VP, Sales & Customer Success, Zyme | Group Vice President, Oracle HCM | Group Vice President, Taleo
> Ownership: Venture-backed

Wednesday, 02 December 2020 00:24

Vell Recruits Affinio CRO

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Jonathan Baron


> Location: Halifax, NS / Darien, CT
> Industry: AdTech; SaaS; Big Data
> Other experience: CRO, IgnitionOne | CEO, TagMan
> Ownership: Venture-backed

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Young Hong

> Location: Greater Philadelphia Area
> Industry: Martech/SaaS
> Other experience: Head, Webstore & Omni-Channel Platforms | Head, Commerce Exchange
> Ownership: Private founder-led
> Diversity

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