Monday, 01 March 2021 16:08

Vell Places Sal Visca as CTO of SaaS Fintech Vertex (NASDAQ: VERX) Featured

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Sal Visca


> Location: Vancouver, BC, Canada to Philadelphia, PA
> Industry: SaaS; Fintech; Taxtech
> Other experience: CTO, Business Objects; SAP; CTO, Elastic Path; Board Member, Absolute Software (NASDAQ: ABST) cybersecurity
> Ownership: Public (NASDAQ: VERX)


Vertex, Inc. (NASDAQ: VERX), a global provider of tax technology solutions, is pleased to welcome Sal Visca as chief technology officer (CTO) effective immediately. He is responsible for leading the company’s technology strategy, software engineering and innovation roadmap to accelerate growth.

Visca brings 30 years of technology and executive management expertise transforming and operating large-scale cloud software businesses. He is an experienced board member and advisor to public and private corporations in the artificial intelligence (AI), cybersecurity and SaaS industries. Previously, he served as CTO at Elastic Path Software, where he drove their pioneering efforts in “headless commerce.” In addition, he led architecture, engineering and cloud operations to scale the company’s B2C and B2B omnichannel commerce platform to support over $60B in online transaction volume with customers including Carnival Cruise Lines, Comcast, Intuit and T-Mobile. 

“Sal is a visionary with deep, proven experience pioneering next generation commerce, business intelligence and enterprise management applications,” said Vertex Chief Executive Officer David DeStefano. “We set out to find an exceptional, purpose-driven leader – someone with that rare mix of interpersonal skills, technical savvy and an innovative spirit to run a leading-edge technology organization – we are fortunate to welcome Sal to Vertex.” 
Visca previously held CTO positions at Business Objects and Infowave Software. He was also senior vice president and CTO of SAP’s Application and BI Platform Group. At SAP he was responsible for strategy, central architecture guidance and governance in driving new products and long-term innovation, including helping to develop HANA, a breakthrough in-memory analytics engine, now one of the company’s most widely used and fastest growing products. After obtaining a bachelor’s degree with honors in computer science from Western University, Visca spent his early career at IBM, spanning 12 years as a software engineer, architect and then in executive roles developing the company’s e-commerce and middleware products.
“This is an incredible opportunity to help shape the future of global commerce with a leading, respected industry brand that stands for trust and innovation. I am excited to lead the next generation of tax technology, enabling our customers to accelerate business growth globally,” said Visca.

About Vertex

Vertex, Inc. is a leading global provider of indirect tax software and solutions. The company’s mission is to deliver the most trusted tax technology enabling global businesses to transact, comply and grow with confidence. Vertex provides cloud-based and on-premise solutions that can be tailored to specific industries for major lines of indirect tax, including sales and consumer use, value added and payroll. Headquartered in North America, and with offices in South America and Europe, Vertex employs over 1,200 professionals and serves companies across the globe.
Read 146 times Last modified on Monday, 15 March 2021 15:47
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
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  • Board Directors
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