Print this page
Monday, 08 February 2021 13:18

Vell Recruits Q2ebanking Exec as COO, Bold Commerce Featured

Written by
Rate this item
(0 votes)

Bold 300x127 transparent

Odus (Boogie) Wittenburg


> Location: Austin, Texas and Winnipeg
> Industry: Digital Commerce Software
> Other experience: President, Q2ebanking
> Ownership: VC-backed

Bold Commerce, the ecommerce technology company that powers anywhere commerce for the world’s leading omnichannel retailers and emerging DTC brands, hired Odus Edward Wittenburg Jr., also known as Boogie, as Chief Operating Officer.

Prior to Bold Commerce, Boogie served as President and EVP, Customer Experience, Q2 Holdings, Inc. (NYSE: QTWO), a financial experience company dedicated to providing digital banking and lending solutions to banks, credit unions, alternative finance, and fintech companies in the U.S. and internationally. Prior to Q2, Boogie served in executive leadership positions at Rackspace for nine years.  Roles at Rackspace varied from SVP & GM, Cloud Office and Mailgun business units as well as Latin America markets. Prior to that, he led the Americas Business Unit, and was responsible for sales and service delivery for the Rackspace Hybrid Cloud portfolio in the United States, Canada, and Latin America. He has excelled at building strong teams and fostering Rackspace's employee and customer-oriented culture, ensuring the company was always positioned to deliver Fanatical support to its customers.

Boogie also recently served in an advisory capacity as Chief Commercial Officer for Anaconda, a leading data science platform and the foundation of modern machine learning. 

After earning his bachelor's degree in economics from Texas A&M University and his master's degree in business administration from Harvard University, Boogie built and managed an SMB-focused sales and marketing group at TXU Energy and spent several years with enterprise software company Bowstreet Software. 

About Bold Commerce

Bold Commerce is powering anywhere commerce for brands by delivering high-converting, customizable transaction experiences. The company works with leading omnichannel retailers like Vera Bradley, Harry Rosen and Staples Canada, and emerging DTC brands, such as Pharell Williams’ Humanrace and Pepsi’s Game Fuel, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions and price rules solutions is compatible with multiple ecommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.


Read 427 times Last modified on Monday, 08 March 2021 17:13
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors