Monday, 08 February 2021 13:18

Vell Recruits Q2ebanking Exec as COO for Bold Commerce Featured

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Odus (Boogie) Wittenburg


> Location: Austin, Texas and Winnipeg
> Industry: Digital Commerce Software
> Other experience: President, Q2ebanking
> Ownership: VC-backed

Bold Commerce, the ecommerce technology company that powers anywhere commerce for the world’s leading omnichannel retailers and emerging DTC brands, hired Odus Edward Wittenburg Jr., also known as Boogie, as Chief Operating Officer.

Prior to Bold Commerce, Boogie served as President and EVP, Customer Experience, Q2 Holdings, Inc. (NYSE: QTWO), a financial experience company dedicated to providing digital banking and lending solutions to banks, credit unions, alternative finance, and fintech companies in the U.S. and internationally. Prior to Q2, Boogie served in executive leadership positions at Rackspace for nine years.  Roles at Rackspace varied from SVP & GM, Cloud Office and Mailgun business units as well as Latin America markets. Prior to that, he led the Americas Business Unit, and was responsible for sales and service delivery for the Rackspace Hybrid Cloud portfolio in the United States, Canada, and Latin America. He has excelled at building strong teams and fostering Rackspace's employee and customer-oriented culture, ensuring the company was always positioned to deliver Fanatical support to its customers.

Boogie also recently served in an advisory capacity as Chief Commercial Officer for Anaconda, a leading data science platform and the foundation of modern machine learning. 

After earning his bachelor's degree in economics from Texas A&M University and his master's degree in business administration from Harvard University, Boogie built and managed an SMB-focused sales and marketing group at TXU Energy and spent several years with enterprise software company Bowstreet Software. 

About Bold Commerce

Bold Commerce is powering anywhere commerce for brands by delivering high-converting, customizable transaction experiences. The company works with leading omnichannel retailers like Vera Bradley, Harry Rosen and Staples Canada, and emerging DTC brands, such as Pharell Williams’ Humanrace and Pepsi’s Game Fuel, to reimagine commerce. Its proprietary suite of modular checkout, subscriptions and price rules solutions is compatible with multiple ecommerce platforms and headless architectures. Bold Commerce has been named to Deloitte’s Tech Fast 50, E&Y’s Entrepreneur of the Year, and CBInsights’ Retail Tech 100.


Read 99 times Last modified on Monday, 22 February 2021 09:14
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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