Thursday, 17 December 2020 15:01

Vell Recruits AWeber CMO, Jessica Snavely Featured

Written by
Rate this item
(0 votes)

Aweber 300x127 transparent

Jessica Snavely

Chief Marketing Officer

> Location: Chalfont, PA
> Industry: Martech SaaS
> Other experience: Partner, KnJ Books
> Ownership: Private - Founder-led

October 29, 2020 — Chalfont, PA — AWeber, a leading provider of powerfully-simple email marketing and landing page solutions for small businesses, today announced it has hired digital marketing leader Jessica Snavely as its Chief Marketing Officer. 

In her new role, Snavely will work to advance AWeber’s mission of helping small businesses around the world connect with their audiences and build their businesses. With unique experience in multiple fields, Snavely will collaborate across the organization to drive growth and introduce AWeber to new audiences.

Before joining AWeber, Snavely was Senior Vice President of Marketing at Automattic, where she focused on growing the brand through digital strategy. Through unifying product and marketing efforts, she led the organization to high-trajectory growth. Prior to joining Automattic, Snavely amplified the growth of several brands, including Vivint, DIRECTV, ADT, and Verizon, through a strategic approach to demand generation. 

Early in her career, Snavely built a small business, reselling used books as a partner at KnJ Books. Jessica Snavely earned a BS from Purdue University in 2007.

About AWeber

AWeber is a market leader of small business email marketing and landing page solutions. Founded in 1998, AWeber has over 20 years of proven success helping more than one million customers around the world reliably connect with their prospects and customers through powerfully simple email marketing. Along with its award-winning 24/7 US-based customer support, AWeber delivers the ability to quickly load and manage contacts, send amazing emails, build landing pages, and analyze results without having to be a tech whiz. AWeber works with more than 1,000 partner software solutions, allowing customers to seamlessly integrate with the apps and services they rely on to operate and grow. A privately held company, AWeber is a remote-first team with employees based throughout the United States. For more information, visit

Read 462 times Last modified on Monday, 08 March 2021 17:04
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


Leave a comment

Subscribe to Vell Leadership Insights

Track leadership moves and stay up to date with current trends