Wednesday, 02 December 2020 01:59

Vell Recruits VP, Marketing for VFA

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VFA 300x127 transparentAmeeta Soni
VP, Marketing

> Location: Greater Boston Area, MA
> Industry: Asset Management Software SaaS
> Other experience: CEO, Aanza AutoID Group | VP, Product Marketing, ChannelWave SW
> Ownership: PE-backed
> Diversity: Woman

Ameeta is responsible for strategic planning, marketing and business development at VFA. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. Prior to VFA, she was founder and CEO of Aanza AutoID Group, an RFID services firm and Aanza, a provider of product lifecycle management software and services.

Previously, in her roles as VP of Product Marketing and VP of Marketing at ChannelWave Software, Ameeta helped grow annual revenues from $400K to $10M in two years and attract $30M in venture capital. Earlier in her career, she was founder and President of Altek Consulting, a management consulting firm. She has held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates.

Ameeta is a member of the board of directors of PlumChoice, Inc. She is past chair of the MIT Enterprise Forum of Cambridge, a charter member of TiE-Bostonand an overseer at the Museum of Science, Boston. She serves on the Advisory Council for the College of Natural Sciences and Mathematics at the University of Massachusetts at Amherst. Ameeta is a frequent speaker/panelist on marketing, strategic partnerships and entrepreneurial issues. She has been published and quoted in several business and trade publications.

Ameeta earned her MBA from the University of Chicago, MS from the University of Massachusetts at Amherst and BS (Honors) from St. Stephen’s College, University of Delhi, India.

About VFA

VFA is the leading provider of integrated software and services for facilities asset management and capital planning. Organizations in a wide range of industries rely on VFA solutions to help them strategically manage their facility assets and maximize the value of their capital investments. VFA uniquely combine facility assessment services, Web-based software products, and business consulting to provide their customers with a comprehensive solution for the complete capital management lifecycle. Over 350 organizations have employed VFA solutions to maintain accurate information about critical capital assets and effectively leverage this data to optimize the investments they make in their facilities. VFA's flagship software product, VFA.facility, is currently used to manage over two billion square feet of real estate assets in the corporate, education, government and healthcare sectors.

Read 421 times Last modified on Thursday, 10 December 2020 09:51
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults, garage.ca, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors

Publications:

www.vell.com

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