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Wednesday, 02 December 2020 01:59

Vell Recruits VP, Marketing for VFA

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VFA 300x127 transparentAmeeta Soni
VP, Marketing

> Location: Greater Boston Area, MA
> Industry: Asset Management Software SaaS
> Other experience: CEO, Aanza AutoID Group | VP, Product Marketing, ChannelWave SW
> Ownership: PE-backed
> Diversity: Woman

Ameeta is responsible for strategic planning, marketing and business development at VFA. She has more than 20 years of marketing and business development experience, and has been instrumental in the success of many new technology ventures. Prior to VFA, she was founder and CEO of Aanza AutoID Group, an RFID services firm and Aanza, a provider of product lifecycle management software and services.

Previously, in her roles as VP of Product Marketing and VP of Marketing at ChannelWave Software, Ameeta helped grow annual revenues from $400K to $10M in two years and attract $30M in venture capital. Earlier in her career, she was founder and President of Altek Consulting, a management consulting firm. She has held senior marketing positions at Computer Identics, The BOC Group, Genus and Varian Associates.

Ameeta is a member of the board of directors of PlumChoice, Inc. She is past chair of the MIT Enterprise Forum of Cambridge, a charter member of TiE-Bostonand an overseer at the Museum of Science, Boston. She serves on the Advisory Council for the College of Natural Sciences and Mathematics at the University of Massachusetts at Amherst. Ameeta is a frequent speaker/panelist on marketing, strategic partnerships and entrepreneurial issues. She has been published and quoted in several business and trade publications.

Ameeta earned her MBA from the University of Chicago, MS from the University of Massachusetts at Amherst and BS (Honors) from St. Stephen’s College, University of Delhi, India.

About VFA

VFA is the leading provider of integrated software and services for facilities asset management and capital planning. Organizations in a wide range of industries rely on VFA solutions to help them strategically manage their facility assets and maximize the value of their capital investments. VFA uniquely combine facility assessment services, Web-based software products, and business consulting to provide their customers with a comprehensive solution for the complete capital management lifecycle. Over 350 organizations have employed VFA solutions to maintain accurate information about critical capital assets and effectively leverage this data to optimize the investments they make in their facilities. VFA's flagship software product, VFA.facility, is currently used to manage over two billion square feet of real estate assets in the corporate, education, government and healthcare sectors.

Read 140 times Last modified on Thursday, 10 December 2020 09:51
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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