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Wednesday, 02 December 2020 00:24

Vell Recruits Affinio CRO

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Jonathan Baron


> Location: Halifax, NS / Darien, CT
> Industry: AdTech; SaaS; Big Data
> Other experience: CRO, IgnitionOne | CEO, TagMan
> Ownership: Venture-backed

Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, announced today that Jon Baron has joined its executive team, serving as Chief Revenue Officer (CRO), reporting directly to Tim Burke, CEO.

Mr. Baron brings a wealth of senior-level experience in revenue acceleration, marketing cloud innovation and entrepreneurship to Affinio. He previously served as president of Bamboo Rose, CRO of IgnitionOne, CEO and Co-Founder of TagMan, among others. As CRO, he will be responsible for Affinio's go-to-market strategy through to driving customer success. He will also lead Affinio executives in alliances, growth and marketing. 'I'm thrilled to join the Affinio team. The company is at the cutting edge of AI graph technology, and its platform will absolutely amplify the value of tech players in the Lumascape, as well as enable marketing to pinpoint new markets and gain inimitable competitive intelligence. We're passionately making marketing strategy-first again," said Mr. Baron.

"Jon was the perfect choice to join Affinio as our first CRO. His expertise and substantial success in bringing disruptive technology to enterprise brands in every corner of the globe makes him uniquely qualified to help our customers propel their business forward in a world of constant and rapid change," said Tim Burke, CEO of Affinio.

About Affinio

Affinio is a marketing strategy platform that leverages the interest graph to understand today's consumers. Behind Affinio is an advanced, incredibly powerful, and award-winning technology that mines the billions of relational network connections that exist within any given social audience. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a cultural fingerprint for each user. Analyzing what people choose to follow extracts knowledge and cultural insights from your entire audience. This sheds light for the first time on who each audience segment is, what they are influenced by, what they talk about, share, and ultimately care most about. For more information, visit:, or follow us on Twitter (@Affinio).

Read 214 times Last modified on Saturday, 30 January 2021 16:04
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.