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Tuesday, 01 December 2020 01:25

Vell Recruits SVP of Engineering for Martech SaaS Company, BERA

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BERA 300x127 transparentChris Archambault
SVP, Engineering

> Location: Greater Philadelphia Area
> Industry: MarTech SaaS
> Other experience: SVP, Engineering Accommodations Intl | VP, Engineering, Dodge Data & Analytics | Frmr Elsevier / Kenexa & IBM
> Ownership: VC-backed

BERA Brand Management, a New York-based software company that is disrupting how brands are measured, managed, and maximized, named Chris Archambault as its SVP, Engineering, and head of technology. He joins BERA's leadership team with the main responsibility to build out BERA's next generation, cloud-based brand intelligence SaaS platform. With over 1.2 million data points a week across 100+ KPIs for over 4000 brands, BERA's Accelerator product is the first of many new products serving different value chains within the CMO.

He joins BERA after serving as SVP, Software Engineering for Accommodations Plus International “API”, an end-to-end technology platform that is transforming the way airlines manage crew travel.

Prior to API, Chris was VP, Engineering for Dodge Data & Analytics, a leading provider of analytics & software-based workflow integration solutions for the construction industry. Chris also worked on Big Data and Semantic Web solutions, at Elsevier and for SaaS HCM company Kenexa, before and after acquired by IBM.

Chris earned an MS in Software Engineering at Pennsylvania State where he earned a MS in Software Engineering, and a BSEE in Electrical Engineering at Rutgers University.

About BERA

BERA is a global software company that is disrupting how brands are measured, managed, and maximized. The BERA brand intelligence platform measures over 4,000 brands in over 200 sectors on a continuous basis, providing predictive insights that link management investments, decision and actions to brand health, and brand health to business performance and values. The company reaches over one million Americans matching census and generates 1.2 billion data points annually. Visit

Read 103 times Last modified on Tuesday, 08 December 2020 15:07
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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