BERA Brand Management, a New York-based software company that is disrupting how brands are measured, managed, and maximized, named Chris Archambault as its SVP, Engineering, and head of technology. He joins BERA's leadership team with the main responsibility to build out BERA's next generation, cloud-based brand intelligence SaaS platform. With over 1.2 million data points a week across 100+ KPIs for over 4000 brands, BERA's Accelerator product is the first of many new products serving different value chains within the CMO.
He joins BERA after serving as SVP, Software Engineering for Accommodations Plus International “API”, an end-to-end technology platform that is transforming the way airlines manage crew travel.
Prior to API, Chris was VP, Engineering for Dodge Data & Analytics, a leading provider of analytics & software-based workflow integration solutions for the construction industry. Chris also worked on Big Data and Semantic Web solutions, at Elsevier and for SaaS HCM company Kenexa, before and after acquired by IBM.
Chris earned an MS in Software Engineering at Pennsylvania State where he earned a MS in Software Engineering, and a BSEE in Electrical Engineering at Rutgers University.
BERA is a global software company that is disrupting how brands are measured, managed, and maximized. The BERA brand intelligence platform measures over 4,000 brands in over 200 sectors on a continuous basis, providing predictive insights that link management investments, decision and actions to brand health, and brand health to business performance and values. The company reaches over one million Americans matching census and generates 1.2 billion data points annually. Visit https://bera.ai/