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Tuesday, 01 December 2020 01:25

Vell Recruits SVP of Engineering for Martech SaaS Co, BERA

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BERA 300x127 transparentChris Archambault
SVP, Engineering

> Location: Greater Philadelphia Area
> Industry: MarTech SaaS
> Other experience: SVP, Engineering Accommodations Intl | VP, Engineering, Dodge Data & Analytics | Frmr Elsevier / Kenexa & IBM
> Ownership: VC-backed

BERA Brand Management, a New York-based software company that is disrupting how brands are measured, managed, and maximized, named Chris Archambault as its SVP, Engineering, and head of technology. He joins BERA's leadership team with the main responsibility to build out BERA's next generation, cloud-based brand intelligence SaaS platform. With over 1.2 million data points a week across 100+ KPIs for over 4000 brands, BERA's Accelerator product is the first of many new products serving different value chains within the CMO.

He joins BERA after serving as SVP, Software Engineering for Accommodations Plus International “API”, an end-to-end technology platform that is transforming the way airlines manage crew travel.

Prior to API, Chris was VP, Engineering for Dodge Data & Analytics, a leading provider of analytics & software-based workflow integration solutions for the construction industry. Chris also worked on Big Data and Semantic Web solutions, at Elsevier and for SaaS HCM company Kenexa, before and after acquired by IBM.

Chris earned an MS in Software Engineering at Pennsylvania State where he earned a MS in Software Engineering, and a BSEE in Electrical Engineering at Rutgers University.

About BERA

BERA is a global software company that is disrupting how brands are measured, managed, and maximized. The BERA brand intelligence platform measures over 4,000 brands in over 200 sectors on a continuous basis, providing predictive insights that link management investments, decision and actions to brand health, and brand health to business performance and values. The company reaches over one million Americans matching census and generates 1.2 billion data points annually. Visit

Read 438 times Last modified on Monday, 08 March 2021 16:50
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors