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Monday, 31 August 2020 15:59

Vell Recruits Overstock Chief Digital Officer & CTO to MattressFirm Featured

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Sumit Goyal

EVP, Product and Omni-Technology

> Location: Houston, TX. Relocation from Salt Lake City, Utah
> Industry: Digital Commerce & Omni Channel
> Other experience: Chief Technology Officer (CTO), Internet Retail | Chief Digital Officer, Omni-Channel
> Ownership: PE-backed
> Diversity

Sumit Goyal is Mattress Firm’s Executive Vice President of Product and Omni Technology. He is a technology visionary and creative leader who has experience building high performance engineering & product teams, and systems. He has an extensive background in leading business transformations using innovative technology and products to bring customers and businesses closer.

Prior to joining Mattress Firm, Sumit served as Chief Digital Officer at and led the digital group responsible for customer facing assets such as mobile websites and applications, and desktop website. While managing a department of upwards of 350 technology employees, he led the adoption of multiple award-winning technologies and experiences like Augmented Reality, real-time customer retargeting platforms and mobile apps. 

Under his leadership, his team was able to streamline customer experience through UX and product improvements which led to better engagement and conversion. Additionally, he set up a vision and execution plan to break out monoliths to micro and macro services, resulting in best in class partner and customer platforms. 

Sumit earned his BS in Computer Science from the National Institute of Technology Kurukshetra and is a member of the Berkeley Executive Leadership Program. 

About Mattress Firm

Since 1986, Mattress Firm has made it easy to get a great night’s sleep by providing our customers an expertly curated collection of quality mattresses from the best brands. Today, with more than 2,500 neighborhood stores, we strive to be America’s most trusted authority on sleep by placing our customer at the center of everything we do. Our experts help more than three million people a year find the right solution for their sleep needs. Our selection of mattresses and bedding accessories include leading brands such as Serta®, Simmons®, Tempur-Pedic®, tulo®, Sleepy’s® and Purple®. Committed to serving our communities, the Mattress Firm Foster Kids program, in partnership with the Ticket to Dream Foundation, hosts three collection drives a year in communities nationwide to help foster children get better sleep so they can shape a better future. For more information, visit


Read 565 times Last modified on Wednesday, 09 December 2020 13:10
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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