Tuesday, 28 July 2020 16:16

Vell Recruits Zenefits CPO Lisa Reeves as Vendasta Board Member Featured

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Lisa Reeves           

Member of the Board of Directors

>  Location: Colorado to Saskatchewan, Canada
>  Industry: SaaS/Software; Digital Commerce; Marketing Technology "MarTech"
>  Other experience: Chief Product Officer, Zenefits
>  Ownership: Venture-backed (BDC, Vanedge Capital, CBGF)
>  Diversity: Gender

Lisa Reeves joins Vendasta’s board. She is the SVP, Product at Zenefits, responsible for the development, management and execution of Zenefits' product vision. Reeves brings more than 20 years of world-class product strategy, development and operations expertise to Vendasta’s SaaS leadership

Prior to Zenefits, Lisa most recently served as vice president of corporate strategy at Workday, where she collaborated with customers and internal business leaders to develop and implement strategies to build sustainable, competitive advantage and long term value. Lisa was previously co-founder and CEO of GridCraft, a data analytics company acquired by Workday in 2015, and a general partner at Vista Ventures, an early stage IT venture fund. Lisa began her career at SAP where she held a series of executive positions over her 15 year tenure, including senior leadership roles at SAP Ventures.

Lisa is a TechStars mentor, a Blackstone Entrepreneur for the state of Colorado, and was recently appointed by the Colorado House of Representatives to the Colorado Economic Development Commission.

As head of product at Zenefits, Lisa will be responsible for the development, management and execution of the product vision. 

 

About Vendasta

Vendasta provides an end-to-end commerce platform to 28,000+ customers who sell digital products and services to more than 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of SaaS technologies that they can sell under their own brand to SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy one integrated dashboard with prescription, context, and tracking to understand how they are doing and how they can improve performance. Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.

 

Read 1355 times Last modified on Monday, 08 March 2021 16:47
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults, garage.ca, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors

Publications:

www.vell.com

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