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Tuesday, 28 July 2020 16:16

Vell Recruits Zenefits CPO Lisa Reeves as Board Member for Canadian SaaS Co. Featured

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Lisa Reeves           

Member of the Board of Directors

>  Location: Colorado to Saskatchewan, Canada
>  Industry: SaaS/Software; Digital Commerce; Marketing Technology "MarTech"
>  Other experience: Chief Product Officer, Zenefits
>  Ownership: Venture-backed (BDC, Vanedge Capital, CBGF)
>  Diversity: Gender

Lisa Reeves joins Vendasta’s board. She is the SVP, Product at Zenefits, responsible for the development, management and execution of Zenefits' product vision. Reeves brings more than 20 years of world-class product strategy, development and operations expertise to Vendasta’s SaaS leadership

Prior to Zenefits, Lisa most recently served as vice president of corporate strategy at Workday, where she collaborated with customers and internal business leaders to develop and implement strategies to build sustainable, competitive advantage and long term value. Lisa was previously co-founder and CEO of GridCraft, a data analytics company acquired by Workday in 2015, and a general partner at Vista Ventures, an early stage IT venture fund. Lisa began her career at SAP where she held a series of executive positions over her 15 year tenure, including senior leadership roles at SAP Ventures.

Lisa is a TechStars mentor, a Blackstone Entrepreneur for the state of Colorado, and was recently appointed by the Colorado House of Representatives to the Colorado Economic Development Commission.

As head of product at Zenefits, Lisa will be responsible for the development, management and execution of the product vision. 


About Vendasta

Vendasta provides an end-to-end commerce platform to 28,000+ customers who sell digital products and services to more than 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of SaaS technologies that they can sell under their own brand to SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy one integrated dashboard with prescription, context, and tracking to understand how they are doing and how they can improve performance. Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.


Read 982 times Last modified on Wednesday, 23 December 2020 11:54
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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