Lisa Reeves joins Vendasta’s board. She is the SVP, Product at Zenefits, responsible for the development, management and execution of Zenefits' product vision. Reeves brings more than 20 years of world-class product strategy, development and operations expertise to Vendasta’s SaaS leadership
Prior to Zenefits, Lisa most recently served as vice president of corporate strategy at Workday, where she collaborated with customers and internal business leaders to develop and implement strategies to build sustainable, competitive advantage and long term value. Lisa was previously co-founder and CEO of GridCraft, a data analytics company acquired by Workday in 2015, and a general partner at Vista Ventures, an early stage IT venture fund. Lisa began her career at SAP where she held a series of executive positions over her 15 year tenure, including senior leadership roles at SAP Ventures.
Lisa is a TechStars mentor, a Blackstone Entrepreneur for the state of Colorado, and was recently appointed by the Colorado House of Representatives to the Colorado Economic Development Commission.
As head of product at Zenefits, Lisa will be responsible for the development, management and execution of the product vision.
Vendasta provides an end-to-end commerce platform to 28,000+ customers who sell digital products and services to more than 3.8 million small and medium businesses (SMBs) worldwide. These customers include marketing agencies, independent software vendors (ISVs), and media companies. The Vendasta Platform allows these groups to easily adopt new solutions from a marketplace of SaaS technologies that they can sell under their own brand to SMB customers. The platform provides AI-driven marketing automation, sales tools, and an integrated CRM to facilitate go-to-market. It also includes task, orders, and billing management systems to help scale through robotic process automation. SMBs are provided one login for all solutions purchased under a Vendasta customer’s brand. They enjoy one integrated dashboard with prescription, context, and tracking to understand how they are doing and how they can improve performance. Vendasta has a growing team of more than 400 people based in Saskatoon, Saskatchewan, Canada, and has been named one of Canada and North America’s fastest growing companies for five years in a row.