Wednesday, 22 July 2020 17:48

Vell Recruits VP of Devt. for Software-based Mgt Systems (CMS) Leader

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Extend Media Now Cisco 

Ray Payette

Vice President, Development

> Location: Toronto, ON
> Industry: Content Management System SaaS
> Other experience: VP, Development, Cartesis | VP, Development, Hyperion
> Ownership: VC-backed

Ray Payette has joined Extend Media, a leading provider of software solutions to the digital and media industries, as Vice President of Development. Extend Media, based in Toronto, Ontario, Canada, is well known in the broadband content world for the creation, distribution and operation of secure content services over multiple networks and development. Ray is a retired Air Forces officer who brings with him over 17 years of leadership experience in all aspects of application software development.

As Vice President of Engineering and GM of ExtendMedia’s Canadian operations, Ray’s primary responsibilities include all aspects of product delivery and the daily oversight of the Canadian operation. Ray joins ExtendMedia from Cartesis where he was the Vice President of Engineering for their Toronto Division. Additional previous experience includes Vice President of Engineering for Hyperion Solutions in Stamford Connecticut, Director of Development at BCE Emergis and he additionally spent the last ten years of his career in uniform undertaking all aspects of software development from programming, product management and project management. During his last five years in the military Ray was the Officer in Charge of the non-weapons system software unit with responsibilities for numerous national software projects.

Ray received his BSC from Dalhousie University in Halifax Nova Scotia and when he is not in Toronto he can be found on his hobby farm north of Brighton Ontario. 

About Extend Media (Now Cisco)

Extend Media founded in 1991, provides digital television services software and related products. The company’s products are used in such areas as digital and enhanced broadcasting, interactive advertising, and digital content management. Its flagship product, OpenCASE, allows media and digital content providers to transform products and data into managed content services across multiple networks and consumer devices. ExtendMedia also provides services in designing, developing, and commercializing content services. Clients include communication and media companies such as Cablevision, ESPN, Sony, BCE and Tribune.

Read 474 times Last modified on Monday, 08 March 2021 14:02
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


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