Print this page
Tuesday, 21 July 2020 13:53

Vell Recruits VP of Marketing for Cloud-based Solutions Co.

Written by
Rate this item
(0 votes)


Jack McAvoy

VP, Marketing

> Location: Greater Boston Area, MA
> Industry: Enterprise Software
> Other experience: Research Director, Aberdeen | VP, Marketing, Pegasystems
> Ownership: VC-backed

Jack McAvoy has been named Panviva’s Vice President of Marketing where he will be responsible and accountable for the definition and execution of the company’s marketing strategy, with special emphasis on establishing Panviva as a thought and product leader in the emerging market of Business Process Guidance.

Previously, McAvoy served as Research Director & Practice Leader at Aberdeen Group, managing and growing by 25% Aberdeen’s strategic service practice. Before joining Aberdeen, he was Vice President, Marketing & Corporate Communications at ViryaNet. There he served as counsel to the CEO, and directed the worldwide marketing and communications effort that increased revenue from $16M to $27M annually. Prior to ViryaNet, McAvoy was Vice President, Marketing & Corporate Communications at Pegasystems. At Pegasystems he started and built the marketing department, adding staff members across three continents and establishing processes for all functions. He also defined the company’s strategic messaging and positioning, created the corporate identity, promoted company awareness, generated business, and increased revenue from $10M to $70M.

Jack holds a B.S. Economics from Merrimack College and a M.S. Management from Lesley College.

About Panviva

Since 1996, Panviva has been helping its customers cut operating costs and improve performance. Panviva's SupportPoint is the world’s leading Business Process Guidance (BPG) solution. More than 200,000 users across 37 countries rely on SupportPoint to guide them through complexity, change, and compliance in an increasingly challenging global market. To learn more about Panviva, visit 

Read 504 times Last modified on Friday, 05 March 2021 11:53
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors