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Tuesday, 21 July 2020 13:53

Vell Recruits Vice President of Marketing for Cloud-based Solutions Company

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Jack McAvoy

VP, Marketing

> Location: Greater Boston Area, MA
> Industry: Enterprise Software
> Other experience: Research Director, Aberdeen | VP, Marketing, Pegasystems
> Ownership: VC-backed

Jack McAvoy has been named Panviva’s Vice President of Marketing where he will be responsible and accountable for the definition and execution of the company’s marketing strategy, with special emphasis on establishing Panviva as a thought and product leader in the emerging market of Business Process Guidance.

Previously, McAvoy served as Research Director & Practice Leader at Aberdeen Group, managing and growing by 25% Aberdeen’s strategic service practice. Before joining Aberdeen, he was Vice President, Marketing & Corporate Communications at ViryaNet. There he served as counsel to the CEO, and directed the worldwide marketing and communications effort that increased revenue from $16M to $27M annually. Prior to ViryaNet, McAvoy was Vice President, Marketing & Corporate Communications at Pegasystems. At Pegasystems he started and built the marketing department, adding staff members across three continents and establishing processes for all functions. He also defined the company’s strategic messaging and positioning, created the corporate identity, promoted company awareness, generated business, and increased revenue from $10M to $70M.

Jack holds a B.S. Economics from Merrimack College and a M.S. Management from Lesley College.

About Panviva

Since 1996, Panviva has been helping its customers cut operating costs and improve performance. Panviva's SupportPoint is the world’s leading Business Process Guidance (BPG) solution. More than 200,000 users across 37 countries rely on SupportPoint to guide them through complexity, change, and compliance in an increasingly challenging global market. To learn more about Panviva, visit 

Read 194 times Last modified on Wednesday, 09 December 2020 10:44
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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