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Tuesday, 21 July 2020 11:43

Vell Recruits CEO for Signiant (Intelligent File Movement Software for Media SaaS)

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Margaret Craig

Chief Executive Officer

>Location: California to Boston
>Industry: Software Defined Content Exchange SaaS
>Other experience: COO, Ascnet Media Network | CEO, Leitch Technology
>Ownership: Venture-backed
>Diversity: Gender

Signiant has named Margaret Craig as the company’s new CEO. Most recently, Ms. Craig helped found and develop TBD Media Group, a media technology company. She also serves as a member of the board of directors for Sohonet, a leading provider of global connectivity and data management services, and StorerTV, a developer of contract and program rights management software solutions. Additionally, she is an advisory board member at Generation Technologies, a provider of tools for the interchange of video news content, and Digitalsmiths, a leader in video discovery solutions.

Prior to these advisory and entrepreneurial roles, Ms. Craig served as the COO of Ascent Media Network Services, a global provider of content creation, management, and distribution services to the media and entertainment industry. While at Ascent, she led the technology transition from tape-based to file-based infrastructure and oversaw major contract negotiations with customers such as A&E Television Networks, Discovery, MTV, and YES. Before joining Ascent, Ms. Craig was the CEO of Leitch Technology, a global provider of technical infrastructure for professional television production and transmission. Her duties at Leitch included clarifying strategy to focus on core business, building a cohesive senior management team, and brining a refreshed product portfolio to market. Ms. Craig has also served as the U.S. President of Snell & Wilcox, a provider of video image processing software and hardware, and as a Managing Director at Lightworks Editing Systems, a company which develops non-linear editing systems. She began her career as an engineer at Tektronix.

Ms. Craig holds a BS degree from Iowa State University in Electrical Engineering. 

About Signiant

Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems. Signiant solutions go far beyond simple file transport to streamline content supply chain management operations from production through distribution and upload of digital files — enabling customers to build new business models, reduce costs, and integrate with existing investments. Headquartered in Burlington, MA, with development facilities in Ottawa, Signiant has hundreds of enterprise organizations deployed in more than 50 countries. For more information, please visit

Read 199 times Last modified on Wednesday, 09 December 2020 12:39
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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