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Tuesday, 21 July 2020 10:36

Vell Recruits VP of Marketing for Mobile Education Company

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Rob Getsy

Vice President, Marketing

> Location: Washington, DC
> Industry: Wireless Broadband for Kids
> Other experience: Head, Digital Acquisition, K12 | Sr. Roles, AOL
> Ownership: Venture-backed

Rob Getsy brings many years of extensive experience managing lead generation and acquisition tactics to Kajeet. He was most recently head of Digital Acquisition at K12 Inc. where he led the digital team to grow the company from less than $60M to more than $650M in revenue per year. He also assisted in the rebranding and launching of the new K12 brand. Prior to his 7+ years at K12, Mr. Getsy held several roles at America Online, Inc. In his latter position at the company, he was able to reduce production costs by 30% through design and implementation of a Programming Content process. Rob Getsy started his career at NETSCAN iPublishing as a Web Manager.

Rob Getsy holds a BCS and MBA from Bentley University.  

About Kajeet

Kajeet is a privately held, growth-stage company founded in 2003. Kajeet sells mobile service across a variety of devices including smartphones, tablets, and data-cards. We provide wireless service as a mobile virtual network operator. Our platform provides granular monitoring and control over every call, text, and data packet. These policy management capabilities provide a safe and budget-friendly mobile experience that ensures mobile devices enable and enhance kids’ lives. With the increasing capabilities of mobile devices, these parental controls are needed more than ever.

Kajeet serves two customer segments: consumers and educational institutions. Our award winning consumer service has been in-market for 5 years. Our Education platform, Sentinel, was launched last October but has already gained international recognition.

Kajeet is powered by the company-owned Arterra MVNE platform. Arterra MVNE services are utilized to provide custom, branded wireless solutions to numerous companies around the country. 

Read 207 times Last modified on Wednesday, 09 December 2020 14:01
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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