Tuesday, 21 July 2020 10:36

Vell Recruits VP of Marketing for Mobile Ed Co.

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Rob Getsy

Vice President, Marketing

> Location: Washington, DC
> Industry: Wireless Broadband for Kids
> Other experience: Head, Digital Acquisition, K12 | Sr. Roles, AOL
> Ownership: Venture-backed

Rob Getsy brings many years of extensive experience managing lead generation and acquisition tactics to Kajeet. He was most recently head of Digital Acquisition at K12 Inc. where he led the digital team to grow the company from less than $60M to more than $650M in revenue per year. He also assisted in the rebranding and launching of the new K12 brand. Prior to his 7+ years at K12, Mr. Getsy held several roles at America Online, Inc. In his latter position at the company, he was able to reduce production costs by 30% through design and implementation of a Programming Content process. Rob Getsy started his career at NETSCAN iPublishing as a Web Manager.

Rob Getsy holds a BCS and MBA from Bentley University.  

About Kajeet

Kajeet is a privately held, growth-stage company founded in 2003. Kajeet sells mobile service across a variety of devices including smartphones, tablets, and data-cards. We provide wireless service as a mobile virtual network operator. Our platform provides granular monitoring and control over every call, text, and data packet. These policy management capabilities provide a safe and budget-friendly mobile experience that ensures mobile devices enable and enhance kids’ lives. With the increasing capabilities of mobile devices, these parental controls are needed more than ever.

Kajeet serves two customer segments: consumers and educational institutions. Our award winning consumer service has been in-market for 5 years. Our Education platform, Sentinel, was launched last October but has already gained international recognition.

Kajeet is powered by the company-owned Arterra MVNE platform. Arterra MVNE services are utilized to provide custom, branded wireless solutions to numerous companies around the country. 

Read 450 times Last modified on Friday, 05 March 2021 10:34
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults, garage.ca, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors



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