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Tuesday, 21 July 2020 10:00

Vell Recruits CPG SaaS Company VP of Global Corporate Marketing and Strategy

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Sahir Anand

VP, Global Corporate Marketing and Strategy

> Location: MN to Metro Boston, MA
> Industry: Software for Retailers
> Other experience: VP & Group Research Director, Aberdeen | General Manager, Staples
> Ownership: Founder-led and owned
> Diversity

Sahir Anand brings to Trace One years of experience in a wide variety of industries including fortune 500 companies. Most recently, Sahir worked for Aberdeen Group as its Vice-President/Group Director & Principal Analyst where he managed research, revenue and delivery operations for Aberdeen’s four largest practice groups. Prior to joining Aberdeen Group, Anand was General Manager with Staples Inc., where he was involved in customer and store & field management operations.

Anand holds a Master of Arts in Integrated Marketing Communications from Emerson College, and a BA in Economics from University of Delhi.

About Trace One

Trace One was created in 2001 and launched the first collaborative online platform in SaaS (Software as a Service) mode for managing the development and quality of private label products. The Trace One user community spans the globe from Europe to North America to Asia, and the company has offices in Boston, Chicago, Paris, London, Madrid, and Hong Kong. Our mission is to drive food and non-food product innovation, support brand protection, and accelerate time-to-market for retailers, manufacturers and food service companies. We are committed to enabling collaborative processes between retailers and manufacturers thereby optimizing the sourcing, tendering, launching and development of consumer goods, while controlling product information and ensuring product and food safety. This not only supports the protection of brands, but also maximizes profitability and competitiveness throughout the product lifecycle management process.

Read 186 times Last modified on Tuesday, 08 December 2020 16:50
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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