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Friday, 17 July 2020 17:47

Vell Recruits SaaS Company VP of Product Management

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The Yacobian Group

Dan Sokoloff

Vice President, Product Management

> Location: Greater Boston Area, MA
> Industry: Software for retailers
> Other experience: Head, Business Architecture, Magenic | Practice Lead, Oakton
> Ownership: Founder-led and owned

BOSTON, MA - “Moneyball for Retail Store Operations” solutions provider, The Yacobian Group has appointed Dan Sokoloff, head of Magenic’s Business Architecture, as VP, Product Management.

At Magenic, Sokoloff served in several roles, including as a head of Business Architecture, lead technologist, business architect and client exec for several clients.

Dan also served as Practice Manager, Business Architecture, in Australia, for Oakton, a then-publicly traded IT Consulting company. He served clients such as Canon Australia, The Commonwealth Bank of Australia, Virgin Mobile Australia, Commonwealth Securities. Prior to Oaktron, Dan also worked at CGI with several Business Architecture and technical roles, where he served customers such as The Bank of New York. Fannie Mae and Credit Suisse First Boston (CSFB).

Sokoloff earned a Bachelor of Science degree in Engineering with Computer Science and Engineering major, from the University of Pennsylvania.

About The Yacobian Group

The Yacobian Group enables leading retailers to improve their same store sales and corporate profits in dramatic and measurable ways. They have unparalleled expertise in what makes customers buy (or not buy), earned over 25 years while working with the world’s best known retailers to improve conversion and transaction size. Using” big data” and predictive analytics, the improvement is scaled across retail enterprises through a simple, but powerful platform called Blueday. Blueday makes it easier and faster to align the organization and drive individual performance. For large retailers, this is the light at the end of the brick and mortar tunnel. The Yacobian Group is proud of its diverse portfolio of clients, including Staples, Advance Auto Parts, Destination XL Group, Lord & Taylor, Ann Taylor, among many others.

Read 537 times Last modified on Thursday, 10 December 2020 12:38
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.