Friday, 17 July 2020 17:47

Vell Recruits SaaS VP of Product Management

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The Yacobian Group

Dan Sokoloff

Vice President, Product Management

> Location: Greater Boston Area, MA
> Industry: Software for retailers
> Other experience: Head, Business Architecture, Magenic | Practice Lead, Oakton
> Ownership: Founder-led and owned

BOSTON, MA - “Moneyball for Retail Store Operations” solutions provider, The Yacobian Group has appointed Dan Sokoloff, head of Magenic’s Business Architecture, as VP, Product Management.

At Magenic, Sokoloff served in several roles, including as a head of Business Architecture, lead technologist, business architect and client exec for several clients.

Dan also served as Practice Manager, Business Architecture, in Australia, for Oakton, a then-publicly traded IT Consulting company. He served clients such as Canon Australia, The Commonwealth Bank of Australia, Virgin Mobile Australia, Commonwealth Securities. Prior to Oaktron, Dan also worked at CGI with several Business Architecture and technical roles, where he served customers such as The Bank of New York. Fannie Mae and Credit Suisse First Boston (CSFB).

Sokoloff earned a Bachelor of Science degree in Engineering with Computer Science and Engineering major, from the University of Pennsylvania.

About The Yacobian Group

The Yacobian Group enables leading retailers to improve their same store sales and corporate profits in dramatic and measurable ways. They have unparalleled expertise in what makes customers buy (or not buy), earned over 25 years while working with the world’s best known retailers to improve conversion and transaction size. Using” big data” and predictive analytics, the improvement is scaled across retail enterprises through a simple, but powerful platform called Blueday. Blueday makes it easier and faster to align the organization and drive individual performance. For large retailers, this is the light at the end of the brick and mortar tunnel. The Yacobian Group is proud of its diverse portfolio of clients, including Staples, Advance Auto Parts, Destination XL Group, Lord & Taylor, Ann Taylor, among many others.

Read 684 times Last modified on Thursday, 04 March 2021 10:30
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


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