Friday, 17 July 2020 17:39

Vell Recruits Chief Digital Officer for Agero Boston

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Bernard (Bernie) Gracy Jr.

Chief Digital Officer

> Location: Great Boston Area, MA
> Industry: #1 B2B provider of next-gen roadside assistance services - Dispatch platform
> Prior experience: SVP, Product Development, Cimtek | VP, Strategy, Digital Commerce, PBI
> Ownership: Family owned

MEDFORD, MA - Bernie Gracy, former SVP, Global Product Technology and Merchant Services, Cimpress, has been named Chief Digital Officer for the $1b Connected Car company, Agero.

Gracy joined Cimpress in 2015 and had been responsible for global mass customization platform strategy and roadmap, platform analytics, product portfolio management, master data management, and e-commerce merchant services with about 18 million customers, and 20 internal e-commerce brands.

Prior to Cimpress, he served as VP Strategy, Digital Commerce Solutions at Pitney Bowes. Over the years he led several initiatives at Pitney Bowes, as VP Strategy and New Business Development, VP Global Strategy, Product Management, and Marketing – Group 1 Software, VP, M&A and Business Integration, VP/GM Software and Professional Services (docSense), VP Enterprise Integration Solutions, and others.

Before joining Pitney Bowes in 1997, he served at United Parcel Service (UPS) as Director, Roadnet Technologies, a division of UPS from 1993 to 1997 and Project Leader/Technical Leader from 1990 to 1993.

Earlier in his career he served as Senior Software Engineer at Gerber Scientific from 1987 to 1990 and Software Engineer at Micrognosis from 1986 to 1987.

Bernie Gracy earned an MS in E-Commerce from University of Maryland University College, MS in Computer Science from Rensselaer Polytechnic Institute and BSE in Computer Science from The University of Connecticut.

About Agero

With over 40 years of experience, Agero is a leading provider of vehicle and driver safety, security and information services, including roadside assistance, consumer affairs and claims management services. The company protects 80 million vehicle owners in partnership with leading automobile manufacturers, insurance carriers and others. Managing one of the largest national networks of service providers, Agero responds to more than 10 million requests annually for emergency assistance. Agero’s award-winning solutions leverage advances in technology and information services to accelerate and enhance response to drivers' needs while strengthening customer loyalty. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit and follow on Twitter @AgeroNews

Read 702 times Last modified on Thursday, 04 March 2021 10:26
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


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