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Friday, 17 July 2020 16:44

Vell Recruits SVP for IoT Enterprise Company

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Omni ID logo 2

John Kelly

Senior Vice President, Sales

> Location: Philadelphia, PA Rochester, NY
> Industry: IOT Enterprise Software
> Other experience: SVP, Global Sales, Revitas | VP & GM, NA Manufacturing, JDA
> Ownership: PE-backed

ROCHESTER, NT – Omni-ID , the leading provider of Enterprise Asset Management IoT Solutions, today announced the appointment of John F. Kelly as Senior Vice President, Sales. In his new position, he will lead the Omni-ID sales team and report to George Daddis, CEO, Omni-ID.

Kelly brings more than 20 years of experience in building and managing top-tier application and technology solution sales teams. Kelly’s ability to oversee sales organizations that work in industries with complex business requirements, engage with customers, and collaboratively problem solve sets him apart as a sales leader. Kelly’s expertise in enterprise resource planning (ERP), supply chain management, and customer relationship management (CRM) across multiple vertical industries provides him with the background essential to Revitas and its customers. He brings a wealth of experience in solving client problems and a proven track record of success with world-class companies, including Siebel, Oracle, SunGard, and JDA Software.

Kelly joins Omni-ID from Revitas, the leading provider of integrated solutions for contract, revenue, and compliance management. Prior to Revitas, Kelly led sales organizations from JDA Software Group, Inc., a leading provider of global supply chain management solutions, where he served as Regional VP and GM, NA Manufacturing. Kelly built JDA’s manufacturing business from the ground up after the company underwent a sizeable acquisition in 2006, and he expanded the company’s manufacturing software license business from $20 million to $48 million in just four years. Kelly closed the largest transaction in JDA history, which generated more than $130 million in current and continued revenue.

About Omni-ID

Based in Rochester, NY, Omni-ID has developed original, patented technologies for on-metal and visual tagging to enable a broad range of applications to improve asset tracking, supply chain management and work-in-process. Omni-ID is the leading supplier of RFID tags and visual tagging systems for Manufacturing & Logistics, Energy, IT Assets and Tool Tracking. Omni-ID’s versatile family of products provides a complete range of tags and auto-ID solutions for tracking and identification challenges, with unprecedented accuracy, in any environment. For more information, visit

Read 392 times Last modified on Tuesday, 08 December 2020 15:01
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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