Friday, 17 July 2020 16:37

Vell Recruits COO for Toronto Digital Media Co

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Doug Clarke

Chief Operating Officer

> Location: Toronto, ON
> Industry: Integrated multi-platform media company that owns and operates over 1400 websites in high consumer spending verticals
> Other experience: SVP & COO, Yellow Pages | President, Trader Media Corporation
> Ownership: Private-founder led; strategic investor

VerticalScope, a leading Internet media company has appointed Mr. Douglas A. Clarke, also known as Doug, as Chief Operating Officer. Prior to VerticalScope, Mr. Clarke served as the Chief Operating Officer and Senior Vice President of Yellow Pages Limited. Mr. Clarke served as Senior Vice President of Sales at YPG Financing Inc. Mr. Clarke serves as Senior Vice President of Sales at Yellow Media Limited and served as its President of Vertical Media since February 2006.

Mr. Clarke also served as President of Trader Corporation since June 2006 and was responsible for revenues in all of its online properties and print publications. Prior to this, he served as Senior Group Publisher at Trader Media Corporation (TMC). He began his career in the advertising directory business when he joined Tele-Direct, a Yellow Page Group predecessor company in 1991. Mr. Clarke held various sales management and marketing positions at Bell Inc. portal and also served as its Director of Sales. Since 2002, he served as Director of Sales of Ontario Elite Sales Channel of Yellow Pages Group. He served as a Director of, Incorporated.

Mr. Clarke is a graduate of St. Michael’s College School in Toronto and has a Bachelor of Arts Degree from The Colorado College.

About VerticalScope Inc.

VerticalScope enables the world to share expertise and discover knowledge on subjects they love. Established in 1999, VerticalScope owns and operates consumer shopping portals and enthusiast forum websites focused on the automotive, outdoor, powersports, pets, technology, health and wellness, and home improvement vertical markets. VerticalScope’s online properties reach an average of 95 million highly qualified buyers and purchase decision makers each month. Visit for more information. 

Read 685 times Last modified on Tuesday, 08 December 2020 15:05
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


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