Friday, 17 July 2020 16:30

Vell Recruits Adtech SaaS Board Member in Halifax Featured

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Chris Karl

Board Member

> Location: Halifax, NS / New York, NY
> Industry: SaaS (Software as a Service), Adtech, Big Data
> Other experience: Chief Strategy Officer, Sanobi | SVP, Platform Sales, MediaMath | SVP, Sales, Kontera
> Ownership: VC-backed

GREATER NYC AREA and HALIFAX - Affinio, the leading marketing strategy platform offering visualization for cross-channel behavioral, insights data and cultural intelligence for brands, appointed Chris Karl as Board Member.

Chris brings over twenty years of commercial and leadership experience in digital media sales, strategy, ad technology, data, and marketing to Affinio. Throughout his career, he has driven change and innovation into the marketplace in a wide variety of areas that have been sources for significant growth and maturation of the digital advertising ecosystem. He has been a vocal advocate for enabling publisher technology independence and transparency of markets, creating optimal pathways for data driven marketers. In 2014, Chris introduced the ad tech marketplace to Display Header Bidding via a supply side technology company as company’s Chief Strategy Officer and joined MediaMath as SVP of Enterprise Sales in 2012, a global DSP enabling self-directed marketers and agencies to leverage buyside technology for driving superior performance and ROI.

Chris also held business development roles at Yahoo!, MTV Networks, and Alloy Media, where he developed marketing solutions and custom products across all media types while working with marketers like Procter and Gamble, Kraft, Pepsi, IBM, Ford, GM, and Verizon.

Chris is a graduate of The University of New Hampshire and majored in Business Administration and Marketing.

About Affinio

Affinio is a marketing strategy platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally forming behavioral-based segments in any consumer data set.

Affinio is an augmented analytics company that leverages its custom graph technology to understand the billions of connections across big data. Affinio’s AI-based segmentation and visualization technology is putting the power of AI at the fingertips of business users around the globe so they can rapidly discover unique insights that power business decisions that win. For more information, visit:

Read 893 times Last modified on Thursday, 29 April 2021 10:10
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


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