Friday, 17 July 2020 09:33

Vell Recruits WP Engine Exec as CRO for Largest Shopify Partner Bold Commerce Canada Featured

Written by
Rate this item
(0 votes)

Bold Commerce Logo Transparent

Michael Sanchez

Chief Revenue Officer

> Location: Austin, TX and Winnipeg, MB
> Industry: Digital Commerce App Developer
> Other experience: Head, Partnership & Agency Sales, SMB & Enterprise Sales, WP Engine | Head, Strategy & Enterprise Sales, Big Commerce
> Ownership: VC-backed


Bold Commerce, a Winnipeg-based developer of e-commerce software solutions, has named Michael “Mike” Sanchez as Chief Revenue Officer. He joins Bold Commerce after serving as Senior Director, Global Enterprise/SMB Sales, Partnerships, and Strategy for WP Engine where he was recruited to build out the entire global enterprise strategy which includes sales, marketing, operations, customer success, and over all go-to-market plan.

Before joining WP Engine, Mike served as Senior Director, Enterprise Business Unit for BigCommerce, a leading SaaS eCommerce platform company that provides retailers a platform to sell online. Before that, he served at Rackspace for more than seven years, most recently as Director, Enterprise Sales and Services.

Earlier in his career, Mike co-founded Mykron Solutions, served as Senior Sales and Support Manager at SecureTrust Corporation (Purchased by Trustwave) and Performance Assessment Coordinator at West Corporation.

About Bold Commerce

Headquartered in Winnipeg, Canada, Bold Commerce is a software development company that provides industry-leading e-commerce solutions for the world’s most innovative brands. The company’s suite of products address the core needs of wholesale and B2B merchants, including subscriptions, automation, personalization, payment experience, customization, loyalty, and retention.

Read 810 times Last modified on Tuesday, 08 December 2020 15:51
Dora Vell

Managing Partner

Dora Vell is the CEO of Vell Executive Search, a boutique executive search firm in Boston that recruits technology executives and board members for companies ranging from promising tech startups to Fortune 100 companies. Throughout her 22-year career in executive search, she has successfully completed hundreds of assignments, placing board members, CEOs, COOs, CIOs, technology officers, vice presidents and many other C-level executives. Vell’s clients span both private and public companies and her work has included searches in markets large and small across the U.S. and Canada.

Prior to founding Vell Executive Search in 2005, she was a partner at the executive search consulting firm Heidrick & Struggles for seven years. She started in the Technology Practice in the Toronto office, became the firm’s Technology Practice leader for Canada, and then joined the firm’s Boston office.

Before her career in executive search, Vell worked for 11 years at IBM Canada in software-related roles of increasing responsibility. She started as a software engineer, managed a software engineering team of 100, and then led software sales for IBM Canada. She holds seven worldwide software patents. This deep industry understanding has helped Vell Executive Search become a recognized leader in finding senior executive and board talent for software and SaaS companies.

Vell is a recognized industry thought leader who has published several reports on governance and leadership topics. She has been frequently quoted as an expert on executive and board leadership by outlets such as The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, The OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell has been a Fellow of the National Association of Corporate Directors (NACD) and the Boston CEO Roundtable. She has served on the boards of Framingham State University, Entrepreneur's Organization, Goodwill, Mary Centre for Developmentally Handicapped Adults,, and RBC Capital Partners.

The trilingual daughter of a diplomat, Vell grew up in Canada, Greece, France, Switzerland and China. Her unique multicultural and international perspective, experiences as a woman in the male-dominated software field, and insights as a dual Canadian and U.S. citizen inform all her work for clients.

Vell received an MBA from the University of Toronto, a master’s in Computer Science from the University of Waterloo, and a bachelor’s in Computer Science from Carleton University.  She has also completed the MIT Entrepreneurial Master’s program.

Areas of Practice:

  • C-Level Technology Executives
  • CEOs, CROs, Heads of Sales, Heads of Marketing, Chief Product Officers
  • Technology Officers: CTOs, CIOs, Heads of Engineering, CISOs, Chief Data Officers
  • Board Directors
  • Diversity Executives and Board Directors
  • Canadian Executives and Board Directors


Leave a comment

Subscribe to Vell Leadership Insights

Track leadership moves and stay up to date with current trends