Friday, 28 November 2014 03:49

Vell Sample CEO Scorecard for Private $70m Software Company that Sells to Hospitals Featured

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Vell Sample CEO Scorecard for Private $70m Software Company that Sells to Hospitals

In order to evaluate the incumbent CEO, Vell used the following scorecard for the private $70m software company that sells to hospitals. The scorecard directly corresponds to his key responsibilities around six areas. This scorecard can provide substantial feedback and a valuable ground for discussion with the candidates.

Functional Experience:  Overall Profitable Growth P&L experience 


Candidate Experience 

Prior CEO Experience: He/she must possess seasoned hands-on, successful experience managing all functional areas of a business in a profitable growth environment. 


Experience managing growth in an expansion from $70 million to $200 million 


He/she must understand how to cultivate key stakeholder relationships 



Industry Experience: Selling Application Software to Hospitals 


Candidate Experience 

Experience Selling Enterprise Application Software to Hospitals 


Experience Managing an application software sales force, using a solution selling methodology 



Functional Experience: Strategic & Operational Fluency 


Candidate Experience 

Strategic thinking ability and experience 


Experience scaling a business and driving it operationally at the $70 million plus level 


Proven experience creating organizational structure, putting the right individuals in place, timetables, metrics etc.) for supporting execution



Functional Experience: Financial Savvy & Partnerships 


Candidate Experience 

Understanding of effective management of key financial issues that impact the business 


A strong understanding and orientation towards building a business with recurring revenues and a strong bottom line 


Experience building go to market partnerships and strategic go to market relationships is a real asset 




Personal Characteristics 

What are your personal characteristics and how do people describe you: your manager, your peers and your management style? 




Ability to relocate to City 




Read 2917 times Last modified on Friday, 28 November 2014 05:11
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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