Friday, 28 November 2014 03:40

Vell Sample CEO Scorecard for Mobile Event Apps Company Featured

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Vell Sample CEO Scorecard for Mobile Event Apps Company

In order to evaluate the incumbent CEO, Vell used the following scorecard for the mobile event apps company. The scorecard directly corresponds to his key responsibilities around nine areas. This scorecard can provide substantial feedback and a valuable ground for discussion with the candidates.

Executive Leadership and P&L Experience in a Profitable Growth Environment 


Candidate Experience 

Prior CEO/ P&L experience, with a product management or sales background. He/she must possess seasoned hands-on, successful experience managing all functional areas of a business in a profitable growth environment 


Experience growing software companies to $50m and beyond 


Experience with aggressive growth, a combination of organic growth and through acquisitions 


Establish the proper infrastructure to accommodate profitable growth 


Leverage existing relationships in the customer segments to deepen and expand partnerships with key customers 


He/she must understand how to cultivate key stakeholder relationships, working with a board of directors and a founder 


Create a workplace attracting, satisfying and retaining quality and productive employees. Promote a spirit of partnership and team-focus amongst the board, the investors, the executive team and the whole company overall



Strategic & Operational Fluency in an Organic and M&A Growth Environment


Candidate Experience 

This individual will be a strategic marketer with the ability to combine strategy and operational fluency 


Refine and communicate and drive the overall company strategy.  Understand the industry dynamics to position the company in the right markets to accelerate penetration into existing and new accounts 


Identify companies for acquisition and position solution organically and through M&A 


A strong business understanding enabling him/her to adapt broad business concepts to grow the business, and set organizational policies 


Ability to create organizational structure, putting the right individuals in place, timetables, metrics etc.) for supporting execution



Functional: Overall Profitable Growth P&L experience 


Candidate Experience 

Prior CEO Experience: He/she must possess seasoned hands-on, successful experience managing all functional areas of a business in a profitable growth environment. 


Experience managing growth in an expansion from $15m to $50m and beyond 


Demonstrated track record working with a board of directors and a founder



Experience in a SaaS Organic and M&A Growth Environment 


Candidate Experience 

Experience with SaaS /software companies in an organic and M&A environment 


Experience selling software solutions through direct and indirect channels 


Leverage & expand existing partnerships and relationships 


Forge additional industry alliances and partnerships and customer alliances



Customer Experience 


Candidate Experience 

Prior experience selling to Global 2000 Customers. Successful growth experience selling software to larger enterprises



Financial Savvy 


Candidate Experience 

Understanding of effective management of key financial issues that impact the business 


A strong understanding and orientation towards building a business with recurring revenues and a strong bottom line



Personal Characteristics 

What are your personal characteristics and how do people describe you and your management style? 


Ability to build and lead strong teams that achieve high standards of performance 


Ability to implement concepts, ideas and plans while functioning in a flexible environment





Candidate Experience

A Bachelor’s degree is required. An advanced degree is desirable







Read 2558 times Last modified on Friday, 28 November 2014 05:11
Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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