Friday, 28 November 2014 00:57

Vell Sample CEO Scorecard for Enterprise Social Software Company Featured

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Vell Sample CEO Scorecard for Enterprise Social Software Company

In order to evaluate the incumbent CEO, Vell used the following scorecard for the enterprise social software company. The scorecard directly corresponds to his key responsibilities around seven areas. This scorecard can provide substantial feedback and a valuable ground for discussion with the candidates.

Digital Organic Growth P&L Experience into a Nascent Market 


Candidate Experience 

Prior CEO Experience: He/she must possess seasoned hands-on, successful experience managing all functional areas of a business in a profitable growth environment. 


Experience managing growth in an expansion to $100m and beyond


Experience with hyper-growth in an organic growth environment 


Experience establishing a fast growth company in a nascent market 


Experience with rapid growth in a digital business 


He/she must understand how to cultivate key stakeholder relationships.



Strategic & Operational Fluency 


Candidate Experience

This individual will be a strategic marketer with the ability to combine strategy with operational fluency 


Strategic thinking enabling him/her to effectively lead the organization to achieve its key financial and growth goals. 


A strong business understanding enabling him/her to adapt broad business concepts to grow the business, and set organizational policies. 


Ability to create organizational structure, putting the right individuals in place, timetables, metrics etc.) for supporting execution



Hands On:  Evangelist & Hands on Sales Involvement 


Candidate Experience

Experience being the Chief Evangelist 


Demonstrated ability to be hands on as Chief Executive and to close major sales 



Domain Experience: Industry/Customer Experience 


Candidate Experience 

Experience selling digital solutions to F500 enterprises 


Experience serving multiple industry segments 


HCM experience a plus 



Financial Savvy 

Financial savvy:  Involving the understanding of effective management of key financial issues that impact the business 


Decision making style should be driven and supported by facts 


Strong experience measuring and being accountable for committed ROIs 


Liquidity event: experience with a significant Strategic exit and/or IPOs is a real asset. 



Personal Characteristics 

What are your personal characteristics and how do people describe you: your manager, your peers and your management style? 




Regional Area 




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Dora Vell

Dora Vell is the Managing Partner of Vell Executive Search, a boutique executive search firm in Boston focused on recruiting technology executives and board members. Vell has successfully completed numerous board member and C-level executive searches, including CEOs, COOs, CIOs, and Vice Presidents - at both public and private companies.

Prior to founding the firm in 2005, Vell was a Partner at Heidrick & Struggles' Technology practice for seven years.  Before her career in executive search, she worked at IBM for 11 years, managing software engineering organizations of 100 people and software sales organizations with revenues of $150 million. She has also served as an executive assistant to the CEO of IBM Canada for one year.

Vell holds seven worldwide software patents. She has published several Business of Leadership reports on governance and leadership and has been quoted in numerous articles including The Wall Street Journal, Forbes, Business Week, Fortune, Agenda Week, MSNBC, Mass High Tech, the OPUS for the World Economic Forum, Boston Business Journal, The Globe & Mail, CIO Magazine, and IEEE. She also has been a featured speaker on leadership at numerous conferences and at Columbia University's MBA program.

Vell is a member of the National Association of Corporate Directors (NACD), the Boston CEO Roundtable. She has served on the boards of Framingham State, Entrepreneur's Organization, Goodwill, Mary Centre for developmentally handicapped adults,, and RBC Capital Partners.

She has received an MBA from the University of Toronto, a Master in Computer Science from the University of Waterloo, and a Bachelor in Computer Science from Carleton. She has also completed the MIT Entrepreneurial Master’s program.

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